It is a reality that a large number of consumers currently begin their search for any product on the Amazon platform. This means that any brand that uses this sales space has a great advantage over those that do not use it. If you know the rule for adding keywords to merch by Amazon Product Description, it could be a game-changer tactic.

However, it should also be taken into account that only 30% of people who come to Amazon reach the second page of searches, so the way of presenting the product and describing it is very relevant to reaching those potential buyers and not being left behind in the market.

In order to obtain the perfect description, it is necessary to know how the algorithm works, how the products are ordered, and what factors are placed on the pages.

We are going to help you with this article, where you will find the explanation of the A10 figure and how to generate an ideal description in the Amazon product sheet. If you want to improve your sales and make the most of your resources, be sure to read this article.

What are the Amazon A10 algorithm’s keys?

It is an organized system that allows users to find what they are looking for in an efficient and fast way. The factors that it takes into account to assign a position to a product are the following:

Seller prestige: considers the time the brand has been on the platform, the number of returns, customer reviews, and the frequency of sales.
Frequency of interactions: This is based on the level of clicks and visits that users generate within the product.
Number of purchases: This is the factor that Amazon takes into account as being the most decisive factor for positioning.
Views: Counts the number of times users open articles on the platform and affiliate pages.
Internal sales are those that occur through recommendations based on previously purchased items. In other words, they are generated outside of active search.
External sales are those made through links or links shared on pages or spaces outside the platform.
Organic purchases: those that occur naturally and premeditatedly without the need for advertising.
PPC campaigns are advertising mechanisms in which the seller offers payment for each visit that the product has through an advertisement.
History is a general summary of the number of sales made throughout the entire process of putting the product on sale.

Rule for Adding Keywords to Merch by Amazon Product Description

Now that you know how the algorithm works, it is time to take action and generate the ideal description for it. The most relevant points that you should take into account to generate your descriptive text are the following:

Analyze and know keywords: We work with a search engine like Google, so the best way to start is by guiding all content to SEO. Some tools that can help you determine the best keywords are Google Keyword Planner, Ubbersuggest, Ahrefs, or Semrush.
Targeting the buyer: It is very important to consider the potential buyer we want to reach. If we consider the customer’s expectations and generate a description based on their tastes, needs, or routines and the keywords previously searched, the path may be easier and more direct.
Prioritize profitability over feature: The idea is for the customer to be convinced that the product is ideal for them without the need to know it 100%. This makes the purchase easier and more natural, without the need for the customer to research and make an effort to analyze the product in detail.
Conciseness: Ideally, it should not exceed 200 characters. Too long a text can bore and scare away the buyer. It is important to gather the most relevant and meaningful information in a few words. The message should come across effortlessly. If you want to make a more detailed explanation of the product, you can do so in the detailed description at the bottom of the file.
Be creative: both in the images used and in the text, it is important to add to the thoroughness and reality a creative touch that catches the customer’s attention and motivates them to think about themselves with the product. This helps to offer an ideal, effective and even cheerful image of the item.
HTML writing: The best way to generate paragraphs and highlight fragments or words in the text is through HTML format, since in the Amazon product description section itself, the system ignores punctuation marks, symbols, spaces, and bold.

HTML tags will also allow you to make a product description more visual, as they allow you to better segment the text and a clearer and more striking visual presentation. The buyer is very attracted to reading, staying, and having a good reading experience.

Punctuate: There are a number of scoring rules and regulations that you can’t ignore. Periods to end phrases or sentences are especially important. In addition, they generate, as we mentioned before, a taste in the buyer when it comes to reading a well-structured and punctuated text. Effective reading can lead to an effective sales process.
Organize information: Using vignettes or scripts in the presentation of the product can generate a very effective reading and approach in the consumer, since at a brief glance they can understand what the article is like and what its key points are.

Adding bullet points or subtitles makes any content much more accessible and understandable by the potential buyer, so, again, sales can be generated much more effectively and quickly than by using bulk texts.

Using emojis can also be an interesting way to connect with the buyer and offer a lighthearted, visual, and concise vision of the product and its characteristics.

Maintain balance: Do not abuse keywords, as this could generate an artificial and unattractive description. We must maintain naturalness and, at the same time, make use of our SEO resources. That is, we must integrate both issues in order to generate natural and effective text. Keywords should take up between 0.5% and 2.5% of the text, depending on how long the text is.

As we have already mentioned, it is important that the text is natural and human. Exceeding 5% keyword occupancy is a mistake that will only generate artificial and unattractive text.

Adapt to the buyer: An attention-grabbing description should use language and vocabulary that are close and familiar to the buyer. Technicalities are fine, but they should not be abused, as this could make it difficult for the customer to understand, which would, consequently, significantly reduce the possibilities of sale and connection.
Keeping the customer in mind: Reading and considering customer reviews is a very smart strategy for getting closer to them since key information, such as vocabulary, the most outstanding qualities, or the most significant values of the product, can be obtained from these comments.

In addition, taking into account the benefits of the item on previous buyers, speeches can be generated that convince new buyers that what was announced and promised is not a lie, since it has already been achieved in other people.

Audiovisual content: Any visual or auditory resource is ideal for bringing the product as close as possible to the customer since what is explained is based on what is seen. Keep in mind that an online shopper doesn’t have physical access to the product before buying it, so offering a physical representation of it is one way to get around this inconvenience of online shopping.

Combining text and images is a very effective way to bring everything together in one space. Being able to understand and know everything about a product at a glance is very attractive to buyers.

A+ Content: This is a way to include images, texts, and informative tables in the product presentation. It will allow you to offer detailed information and generate trust in the customer, which can easily result in a sale. The first step is to receive an invitation from Seller Central.

As part of the Sellers program, you will be able to detail the product’s characteristics and the positive points of its acquisition. The graphics will allow the customer to understand the product and its values.

It is vital that this content is up-to-date, clear, and accurate. This is always done by offering the customer the greatest number of facilities for learning about and obtaining the product.

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